About the project
Developed HTML emails for QuickBooks Online and Payroll’s First Time Use (FTU) onboarding sequence. The campaign featured branded hero graphics, concise instructional copy, and step-by-step calls-to-action to guide new users through essential setup tasks. Each email was designed for clarity and accessibility, ensuring a smooth start for French-speaking customers by covering topics like account configuration, payroll activation, and feature adoption.
Project results
Enhanced the onboarding experience for French-speaking QuickBooks customers, reducing setup friction and increasing early feature engagement. The localized, visually cohesive emails improved comprehension, encouraged timely completion of key actions, and reinforced brand trust during the critical first-use phase.
