About the project
Developed a promotional HTML email for Virgin Plus Members announcing an exclusive contest to win tickets to see Avril Lavigne live in concert. The design featured a bold hero image, personalized member greeting, and strong calls-to-action, alongside additional member benefit offers from TSN, Vessi, BonLook, and Thai Express. The email was fully responsive, brand-aligned, and optimized for cross-device rendering.
Project results
Successfully engaged Virgin Plus members by combining an eye-catching primary offer with high-value secondary promotions, driving contest entries and increased interaction with Member Benefits. The campaign supported multiple partner offers in a single send, maximizing visibility while maintaining a clean, user-friendly layout.
